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Marketing to Millennials – 5 Factors to Influence Conversion

Marketing to Millennials – 5 Factors to Influence Conversion

There’s been much talk about millennials, as a figurative ‘pot of gold’ for tech-savvy retailers. With reports citing an annual spend of around $600 billion a year, millennials are a hot target for many businesses in 2017. But converting interest to sales is not as simple as curating a great Instagram feed and tailorin[...]

Contextual Commerce: Shopping in the Moment

Contextual Commerce: Shopping in the Moment

Until recently, we haven’t heard much about contextual commerce in the retail, payments and ecommerce space, but in 2017, it has attracted almost everyone’s attention. Contextual commerce is centered around being in the right place at the right time with the most perfectly suited product for each individual customer. W[...]

How Virtual Reality is Changing the Face of Retail

How Virtual Reality is Changing the Face of Retail

It’s no secret that one of the biggest retail trends of 2017 is vcommerce – Virtual Reality Commerce. But as the experimental technology of the last couple of years becomes more mainstream, how interwoven will ecommerce and virtual reality become? Vcommerce is absolutely changing the “face” of retail – and not just bec[...]

How Bad Customer Reviews Can Win Sales

How Bad Customer Reviews Can Win Sales

Customer reviews are so much more than a throwaway comment on your brand, product or service. Applied strategically, reviews can boost your SEO, increase trust and improve conversion rates. Even bad reviews can win customers – read on for BillPro’s Insight into leveraging reviews. Customer reviews provide social proof [...]