Customers create data with every single transaction with you – from a Facebook Like to an email subscription to an online purchase or competition entry. We know that capturing and applying customer data is key to retention and loyalty, but how can merchants leverage that data to enhance conversions? Understanding your [...]
There’s been much talk about millennials, as a figurative ‘pot of gold’ for tech-savvy retailers. With reports citing an annual spend of around $600 billion a year, millennials are a hot target for many businesses in 2017. But converting interest to sales is not as simple as curating a great Instagram feed and tailorin[...]
Repeat customers comprise a relatively small portion of your customer base but are your most valuable customers in terms of revenue. See our Infographic on why you need to treat your existing customers like VIPs.
Customer reviews are so much more than a throwaway comment on your brand, product or service. Applied strategically, reviews can boost your SEO, increase trust and improve conversion rates. Even bad reviews can win customers – read on for BillPro’s Insight into leveraging reviews. Customer reviews provide social proof [...]
Far from simply an assortment of wedding pictures, makeup images or inspirational quotes, Pinterest is positioning itself as an ecommerce platform you can’t ignore – and the figures add up. If your social media strategy doesn’t currently include this platform, read on for the reasons why you should take an interest in [...]
Will your holiday sales strategy please Santa this year? We highlight some of the essential aspects of a successful campaign, and also some mistakes to avoid, to maximise sales for your eCommerce business this holiday period, and beyond.