LinkedIn icon Google+ icon Twitter icon

Merchant login >

Merchant Acquiring Specialists

How Personalisation Can Increase Conversions

How Personalisation Can Increase Conversions

Customers create data with every single transaction with you – from a Facebook Like to an email subscription to an online purchase or competition entry. We know that capturing and applying customer data is key to retention and loyalty, but how can merchants leverage that data to enhance conversions? Understanding your [...]

Marketing to Millennials – 5 Factors to Influence Conversion

Marketing to Millennials – 5 Factors to Influence Conversion

There’s been much talk about millennials, as a figurative ‘pot of gold’ for tech-savvy retailers. With reports citing an annual spend of around $600 billion a year, millennials are a hot target for many businesses in 2017. But converting interest to sales is not as simple as curating a great Instagram feed and tailorin[...]

How Bad Customer Reviews Can Win Sales

How Bad Customer Reviews Can Win Sales

Customer reviews are so much more than a throwaway comment on your brand, product or service. Applied strategically, reviews can boost your SEO, increase trust and improve conversion rates. Even bad reviews can win customers – read on for BillPro’s Insight into leveraging reviews. Customer reviews provide social proof [...]

From Pinterest to Purchase

From Pinterest to Purchase

Far from simply an assortment of wedding pictures, makeup images or inspirational quotes, Pinterest is positioning itself as an ecommerce platform you can’t ignore – and the figures add up. If your social media strategy doesn’t currently include this platform, read on for the reasons why you should take an interest in [...]