Customers create data with every single transaction with you – from a Facebook Like to an email subscription to an online purchase or competition entry. We know that capturing and applying customer data is key to retention and loyalty, but how can merchants leverage that data to enhance conversions? Understanding your [...]
Whether you’re looking for a lawyer or a payments processor, there are a few common things to consider when identifying a service provider that is the right fit for your business.
When the original Payment Services Directive (PSD) for the European Union was created, the intent was to increase pan-European competition in the payments space while at the same time levelling the playing field for non-banking industry companies. It also intended to protect consumers with clear, standardised customer [...]
2016 was a turbulent year. On one hand, we saw advances in FinTech and increasing adoption of new technologies lead to blockchain experimentation by financial institutions, developments in real time payments, the shift further away from cash in favour of contactless and pilot programs for NFC wearables. Yet this wealth[...]
There’s been much talk about millennials, as a figurative ‘pot of gold’ for tech-savvy retailers. With reports citing an annual spend of around $600 billion a year, millennials are a hot target for many businesses in 2017. But converting interest to sales is not as simple as curating a great Instagram feed and tailorin[...]
Repeat customers comprise a relatively small portion of your customer base but are your most valuable customers in terms of revenue. See our Infographic on why you need to treat your existing customers like VIPs.
Until recently, we haven’t heard much about contextual commerce in the retail, payments and ecommerce space, but in 2017, it has attracted almost everyone’s attention. Contextual commerce is centered around being in the right place at the right time with the most perfectly suited product for each individual customer. W[...]
It’s no secret that one of the biggest retail trends of 2017 is vcommerce – Virtual Reality Commerce. But as the experimental technology of the last couple of years becomes more mainstream, how interwoven will ecommerce and virtual reality become? Vcommerce is absolutely changing the “face” of retail – and not just bec[...]
Customer reviews are so much more than a throwaway comment on your brand, product or service. Applied strategically, reviews can boost your SEO, increase trust and improve conversion rates. Even bad reviews can win customers – read on for BillPro’s Insight into leveraging reviews. Customer reviews provide social proof [...]
Many online shoppers are looking to international eCommerce sites to make their purchases. Ensure your online store offers all the support and familiarity that your cross border eCommerce browsers need to feel confident to follow through with the sale. Follow our tips for best practice and optimise your cross border co[...]