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Contextual Commerce: Shopping in the Moment

Contextual Commerce: Shopping in the Moment

Until recently, we haven’t heard much about contextual commerce in the retail, payments and ecommerce space, but in 2017, it has attracted almost everyone’s attention. Contextual commerce is centered around being in the right place at the right time with the most perfectly suited product for each individual customer. W[...]

How Virtual Reality is Changing the Face of Retail

How Virtual Reality is Changing the Face of Retail

It’s no secret that one of the biggest retail trends of 2017 is vcommerce – Virtual Reality Commerce. But as the experimental technology of the last couple of years becomes more mainstream, how interwoven will ecommerce and virtual reality become? Vcommerce is absolutely changing the “face” of retail – and not just bec[...]

How Bad Customer Reviews Can Win Sales

How Bad Customer Reviews Can Win Sales

Customer reviews are so much more than a throwaway comment on your brand, product or service. Applied strategically, reviews can boost your SEO, increase trust and improve conversion rates. Even bad reviews can win customers – read on for BillPro’s Insight into leveraging reviews. Customer reviews provide social proof [...]

From Pinterest to Purchase

From Pinterest to Purchase

Far from simply an assortment of wedding pictures, makeup images or inspirational quotes, Pinterest is positioning itself as an ecommerce platform you can’t ignore – and the figures add up. If your social media strategy doesn’t currently include this platform, read on for the reasons why you should take an interest in [...]

Subscriptions Offer Strategy for eCommerce Success

Subscriptions Offer Strategy for eCommerce Success

From music to movies, skincare to software, subscription payment models have experienced a global boom. While some ecommerce pundits are predicting saturation and shrinkage of the market, there’s no doubt that consumers continue to sign-up for monthly payments of both services and products. How can your business capita[...]

Browse, Buy, Repeat – Gaining Repeat Customers

Browse, Buy, Repeat – Gaining Repeat Customers

On average, an online store receives over 40% of revenue from repeat business. Ensure that your first time customers have such a memorable experience following their initial purchase that they return again and again as repeat customers. Here are our Top Five Tips for making your customers want to come back for more: 1.[...]

Free Shipping Day – A Win for Customers and Merchants

Free Shipping Day – A Win for Customers and Merchants

Free shipping is one of the strongest inducements for online shopping conversion; attracting new buyers, regaining abandoned cart sales and overcoming cross-border hurdles. In fact, nine out of ten consumers cited free shipping as the Number One incentive to shop online more often in a recent survey. The facts are not [...]