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Browse, Buy, Repeat – Gaining Repeat Customers

Browse, Buy, Repeat – Gaining Repeat Customers

On average, an online store receives over 40% of revenue from repeat business. Ensure that your first time customers have such a memorable experience following their initial purchase that they return again and again as repeat customers. Here are our Top Five Tips for making your customers want to come back for more: 1.[...]

Free Shipping Day – A Win for Customers and Merchants

Free Shipping Day – A Win for Customers and Merchants

Free shipping is one of the strongest inducements for online shopping conversion; attracting new buyers, regaining abandoned cart sales and overcoming cross-border hurdles. In fact, nine out of ten consumers cited free shipping as the Number One incentive to shop online more often in a recent survey. The facts are not [...]

Holiday Season Shopping: Gifts for Retailers

Holiday Season Shopping: Gifts for Retailers

With Christmas only weeks away, the focus for merchants and financial institutions alike is on holiday season spending. With major annual events including Black Friday, Cyber Monday, Singles’ Day in China, and of course the festive season rush looming, competition becomes even more fierce in the e-commerce space. Merch[...]

Contactless Payments: The New Normal

Contactless Payments: The New Normal

Despite launching onto the UK scene almost 10 years ago, contactless payments are really only now gaining traction, overtaking cheque payments for the first time in Q1, 2016. Recent reports showed there are a total of 92.1 million contactless cards in issue in the UK, an increase of 29.9% over the year. And the growth [...]

Cart Abandonment – 5 Tips to Win Back the Sale

Cart Abandonment – 5 Tips to Win Back the Sale

Shopping cart abandonment is big business. Or rather, big LOST business. Just how big? The annual estimated total revenue lost by online retailers due to shopping cart abandonment in 2014 was $US4 trillion. Yet 63% of sales are potentially recoverable by online retailers. So why are only 41% of UK retailers activating [...]

Increasing Sales Conversion with FAQs

Increasing Sales Conversion with FAQs

When considering your sales funnel, dynamic lead generation, personalised nurture marketing, timely offers and simplified checkouts are the commonly acknowledged gold standards of customer conversion. But did you know a great FAQ page can be just as powerful? It might be one of your lowest profile web pages, but your F[...]

How Your Returns Policy Can Increase Loyalty

How Your Returns Policy Can Increase Loyalty

Your returns policy can win a customer over before you’ve even won the sale. Building customer loyalty and attracting repeat purchases are just some of the benefits of a first-class returns policy. Don’t dismiss this critical component of the customer pipeline once the sale is finalised – returns offer an opportunity t[...]